Waterkant 2017

With revenues surpassing the 100 billion Euro mark, the games industry is one of the fastest growing verticals in the world. It has become one of the top entertainment sectors, and mobile games make 37 percent of this never ending success story. In this session, Christian Haja will act as your guide for the mobile games industry. He will give you a brief overview of the market landscape and explains how the global players scale their business. He will share insights how smaller studios may survive in a consolidating market environment and what monetization models and in-app-purchase mechanics are successfully applied to improve the economic performance of mobile games and apps.