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Friday, June 16 • 3:00pm - 3:45pm
PRESS START: Success Strategies in Mobile Games and a Look into the Future of App Monetization

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With revenues surpassing the 100 billion Euro mark, the games industry is one of the fastest growing verticals in the world. It has become one of the top entertainment sectors, and mobile games make 37 percent of this never ending success story. In this session, Christian Haja will act as your guide for the mobile games industry. He will give you a brief overview of the market landscape and explains how the global players scale their business. He will share insights how smaller studios may survive in a consolidating market environment and what monetization models and in-app-purchase mechanics are successfully applied to improve the economic performance of mobile games and apps.

avatar for Christian Haja

Christian Haja

Business Development Manager, sealMOBILEGAMES
Christian is responsible for business development and strategic partnerships at sealMOBILEGAMES, a proudly independent mobile game development studio based in Kiel, Germany. In his role, he provides market insights, observes industry trends, and identifies new technologies and potential... Read More →

Friday June 16, 2017 3:00pm - 3:45pm CEST
Gaming Area